Social Media acid test

It’s been a crazy week.

I’m currently providing web comms consulting to The Public Health Agency of Canada. We’re in the midst of the Swine Flu outbreak, and I have to say I’m extremely impressed with how things are being managed.

I’m also really excited to be finally executing a lot of the social media plans we’ve been evangelizing about over the last year. We’ve got the agency Tweeting news updates as they happen, syncing all social media activity across the .gc.ca site, Twitter, Facebook, and Youtube. We also put together a live webcast in record time (John, you’re wicked).  I’m hoping to add some more of our ideas in the next few days.

I think Canadians should be proud of the way PHAC has been managing this issue, so many people here are working so very hard 24/7 to ensure Canadians stay informed and the governement acts in a proactive manner.

Kudos GC.

April 29, 2009