a bug in the new iTunes software that MIGHT be tipping us about planned movie rentals via iTunes.

Magda and I use Zip.ca and are happy customers. But if there's one thing I'd like to eliminate its the artificial scarcity created by the movie companies and/or distributers. They are the ones who disallow rental operators from burning more copies on demand (Why don't shareholders demand they permit this extra profit?). This means a whole lot of people are waiting to rent popular movies, for no reason.

" /> iTunes rentals on the way? | Jason Prini .com

iTunes rentals on the way?

Appleinsider has a quick story about a bug in the new iTunes software that MIGHT be tipping us about planned movie rentals via iTunes.

Magda and I use Zip.ca and are happy customers. But if there’s one thing I’d like to eliminate its the artificial scarcity created by the movie companies and/or distributers. They are the ones who disallow rental operators from burning more copies on demand (Why don’t shareholders demand they permit this extra profit?). This means a whole lot of people are waiting to rent popular movies, for no reason.

But if iTunes offered rentals, I’d jump to it. Buying DVDs doesn’t work for us, and even ripped rentals are something I found I never watched again anyway. But hear me Apple; we pay $1.80-$2.50/DVD (as we get around 11-16 DVDs a month from Zip.ca) for our rentals NOW. Instant download and always availability is great, but I’m not paying more than $3 each. There’s a Torrent or reasons why I won’t.

720×480 (DVD resolution) is completely fine for us. Instead of spending a ton on a 1080p 37″ screen, we can get a 480p 50″ screen for much less. Our entertainment revolves around DVDs and Wii games, so 480p is all we need. I won’t spend $90/month on HD cable. We all complain about how telcoms gouge us, but we don’t cancel and refuse to pay until they lower the price.